Why is camping suddenly on fire?How did the 2022 outdoor camping craze catch fire?
When it comes to camping, many people think of it as a vacation tradition in Europe and the United States. In fact, after the outbreak of the epidemic, the trend of camping was launched worldwide. As long-distance travel is limited, short-distance experiential travel and central city micro-vacations are on the rise, “camping fever” has begun to sweep across the land, becoming the first choice for family gatherings, friends’ trips, and contact with the outdoors, and the level of frenzy is no less than in Europe and the United States.
The Global Camping Report 2022, published by The Global Business Research Company, shows that the global camping market is expected to grow from $62 billion in 2021 to $68.93 billion in 2022, at an estimated CAGR of 11.2%; and by 2026, the global camping market The global camping market is expected to grow by more than 45% to reach US$100.6 billion by 2026. TikTok has a lot of videos about camping, surfing and hiking with hundreds of millions of views, which are very popular among overseas groups.
In the post-epidemic era, people’s interest in outdoor activities continues to grow, and camping has become a new vehicle for outdoor activities, ushering in new opportunities for development.
On May 5, Xiaohongshu announced the data of May Day holiday, which shows that the camping fever on the platform has increased for the third consecutive year, and the data shows that after the search volume of May Day holiday in 2020 increased by 290% year-on-year, and May Day holiday in 2021 increased by 230% year-on-year, this year During May Day, camping-related searches on Xiaohongshu increased by 746% year-on-year. Hornet’s Nest data also shows that during May Day, the popularity of “camping” reached a historical peak on various websites, with an average increase of over 130%.
“From January to early April 2022, the number of users who signed up for camping through Ctrip was more than five times that of the whole year of 2021, and according to Ctrip, the popularity of the word “camping” reached a historical peak during the May Day holiday. According to Ctrip, during the May Day holiday, the popularity of the word “camping” reached an all-time peak, with a 90% week-on-week increase in search activity and a driving effect on the tourism economy of the destination, with the campgrounds in Guangzhou, Shenzhen and Boluo having the highest popularity. During the holidays, the turnover of camping equipment such as large tents, canopies, folding tables and chairs, and sleeping bags increased more than twice year-on-year on Taobao, Jingdong, and Jindo. 2022 has seen an 800% growth rate of camping products on the platform so far.
The year 2022 is called “the first year of the camping economy”, in the case of other tourism business is blocked, camping like a timely rain to save everyone’s boring life. According to a report by Ai Media Consulting, the core market size of China’s camping economy will reach 74.75 billion yuan in 2021, up 62.5% year-on-year, and the market size will be 381.23 billion yuan, with a 58.5% year-on-year growth rate. It is expected that the core market size of China’s camping economy will rise to 248.32 billion yuan in 2025, and the driven market size will reach 1,404.28 billion yuan. Ai Media Consulting believes that with the upgrading of consumption, more and more consumers are joining the camping activities, camping and its related industries have a large development space in China.
China’s camping industry is in the early stage of industry development, the current camping industry penetration rate of about 3%, is still a niche market, compared to the current U.S. and Japan’s mature camping market, the domestic camping industry penetration rate growth space. Currently, social media publicity and promotion has increased the penetration rate of camping among young people, and exquisite camping is gradually expanding from the suburbs of core cities or tourist cities to the second, third and fourth tier cities.
In the future, camping will gradually enter people’s lives and become one of the most important ways of leisure for the public.
Therefore, with the trend of camping becoming more and more popular among the general public, fashionable and simple camping products will be more popular than high-end and exquisite camping equipment. Keep closed eye on Boomfortune, pay attention to more high-end and exquisite camping new products online!
Post time: Feb-06-2023